K-Beauty Packaging News
Latest updates from the Korean beauty industry with insights for packaging sourcing.
K-Beauty Haircare Hits Sephora as Unove Launches Feb 3
Unove, Korea's top repair-focused haircare brand, debuts at Sephora on February 3 with seven products priced $13-$28. The launch marks K-beauty's expansion from skincare into the $87 billion global haircare market, with industry sources projecting $8 million in first-year sales. The brand's "glass hair" technology and three-minute repair claims signal how Korean beauty innovation is translating clinical positioning and sensorial experiences into new categories.
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Sephora Partners with Olive Young to Expand K-Beauty Globally
Sephora and CJ Olive Young announce strategic partnership to bring curated K-beauty to Sephora stores globally, launching fall 2026 in US, Canada, and Asia.
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K-Beauty Exports Shatter Records: $11.4 Billion Marks New Era for Korean Cosmetics
South Korea's cosmetics industry achieved unprecedented export growth in 2025, with the US emerging as the top destination for the first time ever.
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Amorepacific Unveils Next-Generation Beauty Technology at CES 2026
Korea's largest beauty conglomerate showcases AI-powered skin diagnostics and wearable beauty devices, signaling the future direction of K-beauty innovation.
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K-Beauty Positioned to Overtake US as Second-Largest Cosmetics Exporter
South Korea is on track to surpass the United States in global cosmetics export rankings, cementing its position as a beauty industry powerhouse.
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