K-Beauty Positioned to Overtake US as Second-Largest Cosmetics Exporter

South Korea is projected to overtake the United States as the world's second-largest cosmetics exporter, trailing only France. This milestone reflects the extraordinary growth of K-beauty on the global stage and the industry's manufacturing strength.

Why This Matters for Beauty Brands

Korea's rise to the number two export position validates what many in the industry already know: Korean beauty manufacturing represents a compelling combination of innovation, quality, and value. This isn't just about K-beauty brands—it's about the entire Korean beauty supply chain that serves brands worldwide.

The export growth encompasses not only finished products but also packaging, components, and OEM/ODM manufacturing services. International brands increasingly rely on Korean suppliers for everything from innovative packaging formats to complete product development.

For brands considering Korean sourcing, this growth trajectory is reassuring. It indicates a mature, scaling industry with robust infrastructure, experienced manufacturers, and proven logistics capabilities for international trade.

What This Means for Sourcing

Korea's export leadership position means the country has built extensive experience serving international markets. Korean packaging suppliers understand Western brand requirements, regulatory standards, and quality expectations.

The competitive dynamics of a major export industry also benefit buyers. Multiple qualified suppliers compete for international business, keeping quality high and pricing competitive. Brands have options across the spectrum from large conglomerates to specialized boutique manufacturers.

However, Korea's success also means increased demand for manufacturing capacity. Brands should plan ahead and build relationships with suppliers early, as the best manufacturers may have limited availability during peak seasons. Working with a sourcing partner can help navigate supplier selection and secure capacity with preferred manufacturers.